Author Archives: Robert G. Fornaro

The Six O’s of Sales, Identifying Customer Behavior

I hate to tell ya, but everyone is a sales person.  May it be your company, yourself, to your boss, to your other boss, to whomever, regardless of the relationship you are always selling.  With that in mind, here’s a … Continue reading

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Presenting Your Company

Many, perhaps most, of the presentations at our Startup labs spend a lot of time on presenting their product, where you should be presenting your company.  Indeed, they often amount to fifteen or twenty minute product sales pitches. Unfortunately, this is the wrong way to … Continue reading

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Social Media, what you can lose by not using it

I have been studying social media statistics for quite a while, and here’s what I’ve found in relation to: Who is using social media Which generations are using it Who’s using it in Corporate Amertica What you can lose by not … Continue reading

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IBBTTM: How to Treat Your Business Ideas

We use a process in our business called IBBTTM.  This method has proven to be very effective as far as to treating your business ideas.  Your job as an entrepreneur/business person is to take an idea and turn them into something … Continue reading

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What today’s entrepreneur needs to consider

Passion, creativeness and vision are all characteristics of today’s entrepreneur.  The mentality is I will get there not matter how; please get out of my way, determination at its best.  This is a large part of the process to initiate that … Continue reading

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What your tax preparer should be

Things change.  And when things change, other things should change as well.  Years ago water was free, television was free, mortgages were simple, college was fairly priced, employers valued their employees and the list goes on.  All of that has … Continue reading

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Tax Changes For Your 2012 Tax Return

Tax changes inevitably occur from year to year. These can range from minor adjustments to the complete elimination of various tax provisions. The Internal Revenue Service has released information on a number of tax changes for the 2012 tax year. … Continue reading

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Your 2013 Expert Personal Finance Plan

Here it is ladies and gentlemen, your 2013 Expert Personal Financial Plan.  Please watch closely, there are two very important steps to pay attention to. First, take how much money you make Second, Spend less The End.  Stay tuned for … Continue reading

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How the Stock Market Works

We get so many questions every year about how the stock market works and how to going about learning how to invest. The perception, and the reality, of how it works are like most things. Very different. This article will … Continue reading

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Kids Saving Money

I was very fortunate growing up as a kid.  At five years old my Mom would bring me to our local bank, back then, Shawmut Bank in the city of Boston. I had a passbook, with about $20 in it … Continue reading

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